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Approach
Product is a medium that enters everyone’s home. A message attached to a product becomes a catalyst for change. Our focus is to become this catalyst as opposed to directors of change. We believe the most effective discourse allows the individual to come upon the attitude that encourages change. We offer the idea that product can be a Trojan Horse. It therefore must attract or seduce to enter the gates. To seduce it must be executed properly i.e. demurely and beautifully by first fulfilling its rudimentary purpose of furnishing a room. Without seduction there is no relationship. The furniture must be well executed putting into practice the fundamental principles that characterize intelligent and successful design.
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